Who you would be working with.

Two partners who have run the companies, shipped the products, and led the transformations. Both are in the room on every engagement.

Hans Yang

Founder and Managing Partner

Hans has spent his career on both sides of the table. He has founded and run companies and shipped products used by millions, and he has led digital transformation for the Fortune 500 from the consulting side. How OutsideSet works comes straight out of that combination.

Boston Consulting Group · Partner, digital transformation for Fortune 500 clients; corporate venture, 10+ companies from concept to Series A
Microsoft · VP, Startups; $1B+ revenue motion across a 600-person organization
Zynga · Studio Head; founded the LA studio, $100M run rate, 48M users
Luxe Valet · COO; acquired by Volvo
MIT, BS Engineering · UCLA Anderson, MBA

Bill Allred

Partner

Bill is a product executive and applied AI operator with experience building software products from whiteboard idea through acquisition. He now helps companies identify valuable AI opportunities, build working solutions, and integrate them into everyday operations.

Zynga · helped scale Words With Friends from 2M to 14M daily active users
Within · built and launched Supernatural; acquired by Meta
Rally Health · led the mobile product team through its acquisition by UnitedHealth Group
VP Product · redesigned product development around AI-generated working prototypes, cutting cycle time by 70%
MIT Sloan, MBA

Behind the partners, a vetted bench.

For every engagement we assemble a small team of senior practitioners matched to the work at hand.

Strategists, engineers, and domain specialists, brought in for the stage that needs them and released when it is done. You get the right expertise at the right moment without paying for a large firm's idle capacity, and without the handoff to a team you never met.

Start with a conversation.

Thirty minutes with the people who would do the work.

Book 30 minutes